A note from our Founder, Kelli Rich
It began with a simple conversation. I asked my granddaughter what she wanted to do with her life. She said she wouldn’t mind selling lip gloss. At a time when she needed something positive to focus on, her answer inspired what would become Thee Rich Girls.
We started during COVID-19 with no blueprint, just inspiration, determination, and each other. What began with lip gloss grew into something much bigger, a beauty brand created across generations.
Made by family
Intentional beauty
A curated line of lips, liners, brows and tools. Thee Rich Girls is a multi-generational beauty brand built through family, resilience, and purpose.
Rich in spirit, rich in beauty.
Our values
We built our own definition of luxury, one rooted in confidence, beauty, opportunity, and believing in what’s possible. For us, every girl is a rich girl and luxury isn’t just about a price tag. It’s how you feel. It’s confidence. It’s walking into a room knowing your worth. And it’s inspiring the next girl to believe that her dreams have a place in this world too.
Rich formulas
Shea butter and vitamin E. Hydrating and pigment-loaded colour that keeps lips moisturised through the wear.
Ingredients that work
Every shade is loaded with pigment and built on a blend of natural ingredients for maximum moisture.
Shea Butter
Deep, cushioned moisture that keeps rich pigment comfortable all day.
Vitamin E
Protects and replenishes for lips that feel as rich as they look.
Every girl is a rich girl.
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